Last year, I found myself thinking about the personification of risk. Am I more risk averse than I was a few years back? If so, why? I thought to myself: I am fresh out of the 30s gate, and there is a long road ahead to match the current Global or US life expectancy. Yet, I felt like something had changed. On a coffee run with a colleague, I made a comment about how my cost of equity has decreased. In a bid to make my musings relatable to matters we discussed frequently at work, I stumbled onto a concept that gnawed at me for the rest of the year. What is my cost of equity?